Identity Thief Reclaims Box Office Crown

Idenity Thief - Advance Theatrical Poster - Courtesy of Universal PicturesIdentity Thief has reclaimed the top spot at the box office, after giving up the position for one week to A Good Day To Die Hard, the fifth Die Hard film. The comedy, starring Jason Bateman and Melissa McCarthy, finished with over $14 million for the weekend. In its third week of release, the film has an impressive overall gross of over $93 million. Talks of a sequel have already begun at Universal.

One of this week’s new films, Snitch, finished in second place with a weekend haul of approximately $13 million. The film, starring Dwayne “The Rock” Johnson, under performed compared to expectations. Snitch continued the trend of action films disappointing at the box office recently.

The animated adventure Escape From Planet Earth 3D with the voice talents of Brendan FraserSarah Jessica Parker, and Jessica Alba moved up from fourth to third in its second week of release. Despite some heavy competition, the small animated film was only down about 30% from last weeks box office, bringing in over $11 million.

The romance film Safe Haven with Josh Duhamel and Julianne Hough, dropped from third to fourth in its second week of release. The film dropped nearly 50% off last weeks box office to bring in over $10 million.

John McClane’s lastest adventure, A Good Day To Die Hard, took the largest drop from last week’s box office. The Bruce Willis action film nearly 60% from last week’s debut, bringing in only $8.8 million in its second week of release. This chapter in the Die Hard saga looks to the be lowest grossing of the series since the original film in 1988.

Next week, Hollywood gets back to post-Academy Award business, with several films making their box office debut, including 21 and Over, Jack the Giant Slayer, Phantom, Stoker, The Last Exorcism Part II, and Ginger & Rosa. All films will open in theaters across the country on Friday.


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